How to Select the Right OSJ for Your Practice
Have you recently decided to go independent and start your own financial advisory firm? Congratulations on making this important decision!
With this decision come many issues that you’ll need to sort through, including the day-to-day operations and compliance oversight you will need to handle. One trend that many independent financial professionals are making is to partner with an OSJ (also known as a large enterprise). This decision could result in added business and expansion opportunities for you. At the same time, choosing the right OSJ for your practice is critical.
Selecting an optimal OSJ partner can ensure that your needs are met while providing access to new services, technologies, and resources that can help drive success.
In this article, we’ll discuss the criteria for selecting the best OSJ for your firm, such as its experience, office culture, and capabilities.
This article discusses the following:
- What is an OSJ/Large Enterprise?
- Is the OSJ model right for your practice?
- The top three questions to ask a potential OSJ
- Key reasons why independent RIAs & IARs partner with an OSJ
- How solo financial professionals leverage OSJs to win new business
- Compliance oversight: The importance of partnering with an OSJ
Chapter 1
What Is an OSJ/Large Enterprise?
Chapter 2
Is the OSJ Model Right for Your Practice?
Chapter 3
The Top 3 Questions To Ask a Potential OSJ
Chapter 4
Key Reasons Why Independent Financial Professionals Partner With an OSJ
Chapter 5
How Solo Financial Professionals Leverage OSJs To Win New Business
Chapter 6
Compliance Oversight: The Importance of Partnering With an OSJ
What is an OSJ/Large Enterprise?
An OSJ is an acronym for “Office of Supervisory Jurisdiction.” The purpose of an OSJ is to provide oversight to independent financial professionals, ensuring they comply with all state and federal regulations. This is done without compromising an independent firm’s identity and branding. The day-to-day role of an OSJ is overseeing a financial firm’s activities and reviewing its practices to ensure that they adhere to all applicable laws and regulations. This includes ensuring clients receive suitable investment advice, reviewing correspondence, monitoring trade activity, and providing guidance on investment options.
Some large enterprises provide additional services, like marketing support, business development resources, and practice management coaching. Fundamentally, aligning with the right OSJ can help you stay compliant with laws and regulations while not compromising your ability to deliver top-tier service to your clients. It can also help protect the business you have built, providing oversight that other entities within your organization can’t.
A success-oriented OSJ should have experienced, accredited financial industry professionals because they’ve been there.
Finally, having an OSJ can help you stay informed about changes in regulations or new developments in the industry. This assists you and your team keep up with new rules and laws while ensuring that your practices are accurate.
Is the OSJ Model Right for Your Practice?
Even though financial professionals offer similar services, such as financial planning and investment management, every firm has unique qualities that set it apart. When you work with an OSJ like Evolution Financial Advisors, we understand the importance of providing customized services to each financial professional we serve. This is another way of saying we understand that one-size-fits-all solutions may not work for your situation.
At Evolution Financial Advisors, we can make a noticeable impact on firms that align well with our approach. For example, if maintaining your independence and branding is important to you, we fully support that. Unfortunately, not all large enterprises operate the same way. The resources they offer often come with limited autonomy.
A typical OSJ should identify any potential risks associated with your activities and take appropriate action to mitigate those risks. In addition to the usual supervisory duties, they should act as a firewall, providing final sign-off authority on transactions or client accounts.
Some large enterprises require advisors to use their in-house, proprietary asset management models. This may or may not work for your firm, so it’s important to understand the restrictions that various OSJs have before you partner with them.
At Evolution Financial Advisors, we believe in supporting open-architecture wealth strategies rather than pre-defined, restrictive portfolio models that may or may not work for your clientele.
Cultural compatibility is another important consideration when evaluating potential OSJs. While shared professional interests and goals matter, partnering with a large enterprise that aligns with your values can significantly impact your ability to collaborate effectively over the long term.
For example, we view advocacy as one of our core strengths at Evolution Financial Advisors. Rather than favoring one firm over another, we take a non-competitive approach, focusing on the success of all our financial professionals. Our goal isn’t just to do business with you—we want you to join our growing family, maintain your own branding, and build a lasting relationship with us.
The Top 3 Questions To Ask a Potential OSJ
Choosing the right OSJ/large enterprise for your firm is too important to make on a whim. A well-chosen OSJ can help you manage compliance and provide guidance on how to run your business model more efficiently.
You have many options to choose from. We have compiled the following questions to help you measure potential OSJs’ qualifications.
1. “What Services Do You Offer?”
The first thing to ask is what services a promising candidate offers:
- Are they solely providing compliance support?
- Do they provide other services, such as product selection, marketing support, or financial planning insights?
A comprehensive understanding of their offerings can help determine if they align with your goals, needs, and culture.
2. “What Resources Do You Have Available?”
It’s important to understand what a candidate OSJ would have at its disposal for you:
- Do they have access to up-to-date technology and research tools?
- Do they provide access to thought leaders in specific areas, such as tax law or retirement planning?
Learning which resources they have available can help you feel confident that they will (or won’t) be able to provide the quality of support you need over the long term.
3. “How Long Have You Been in Business?”
Generally speaking, the longer an OSJ has been around, the more confident you can be that they understand today’s ever-changing regulatory environment. A well-established large enterprise tends to know the best ways of navigating it for your benefit.
Some OSJs may also have existing relationships with regulators. If they do, this may prove beneficial for understanding an ever-more complex regulatory landscape.
Key Reasons Why Independent Financial Professionals Partner With an OSJ
Partnering with an OSJ comes with several significant advantages:
First, you gain expanded back-office operations support and compliance assistance. This frees you to focus on growing your practice rather than managing the daily operations of a financial firm. If your OSJ specializes in regulatory issues, you also gain the peace of mind of staying fully compliant.
At Evolution, we go beyond the basics. Our standard services include insights from a team of seasoned professionals who are always available as a resource. We don’t dictate how you run your business, but we’re here to provide guidance, answer questions, and serve as a trusted sounding board when you need an experienced perspective. Partnering with us means gaining more than operational support—joining a team of friendly, knowledgeable industry allies.
A quality OSJ also enhances your back-office operations by providing tools to support your clients with portfolio management, tax planning, financial planning, estate planning, retirement strategies, and more.
Finally, partnering with an OSJ can open doors to new markets and client networks that might otherwise be out of reach. For instance, collaborations with other financial firms in our network can offer opportunities for non-competitive support, group discussions, peer sharing, and succession or acquisition planning. By choosing an OSJ already aligned with your niche, you can significantly expand your reach and impact.
How Solo Financial Professionals Leverage OSJs To Win New Business
It’s no secret: The financial industry has become increasingly competitive. With so many firms vying for a market share (of a single niche, in some cases), it can be difficult for a solo advisor to stand out. Especially when you lack the resources available to larger firms, it gets hard to compete, fast.
Fortunately, there are several ways in which an OSJ can help you win new business. The right one can make it possible to recoup work hours that you’d otherwise devote to back office and compliance tasks. Utilizing their support by delegating those jobs can, for instance, translate into additional time for client development and marketing efforts.
Meanwhile, there’s also a potential prestige boost: Many investors prefer to work with well-established firms. So, partnering with an OSJ can provide credibility and trustworthiness that would otherwise be hard to come by quickly on your own. This, in turn, can translate into increased client confidence.
Again, an experienced partner can also provide rare, valuable insights into the market. We tend to know where the mines are buried, so to speak—so you have the advantage of consulting us in order to make better-informed decisions. This might be a competitive edge when pitching prospects on why they should choose you over another firm.
Compliance Oversight: The Importance of Partnering With an OSJ
The financial industry is more competitive than ever. With countless firms vying for market share—sometimes within the same niche—it’s increasingly challenging for solo advisors to stand out. Without the resources of larger firms, keeping up can feel overwhelming.
That’s where the right OSJ can make a big difference. By partnering with an OSJ, you can delegate back-office and compliance tasks, freeing valuable time to focus on client development and marketing. This extra time can help you grow your business more effectively.
Additionally, there’s the credibility factor. Many investors prefer working with established firms, and partnering with an OSJ can provide the trustworthiness and reputation boost that might take years to build on your own.
This increased confidence from prospects and clients can set you apart in a crowded marketplace.
An experienced OSJ also offers insights that are hard to come by otherwise. With a deep understanding of the industry’s complexities, they can help you anticipate challenges and make smarter, better-informed decisions. These advantages can give you a competitive edge when presenting your value to potential clients.
Evolution Financial Advisors remains philosophically devoted to advocacy. , It’s about working together as a family, helping you and your team with no agenda beyond seeing you grow. We’re ready to scale our services to your unique, developing needs and celebrate all the milestones with you along the way.
Contact us today.
Securities offered through Securities America, Inc. Member FINRA/SIPC. Advisory services offered through Securities America Advisors. Evolution Financial Advisors is not affiliated with the Securities America companies. Securities America does not offer tax or legal services